Collaboration pairs fan experiences with meaningful giveback, including hearing aid donations and exclusive savings for Commanders fans, alongside other veteran-focused initiatives
Scottsdale, Ariz., November 7, 2025 – Audien Hearing, the leading over-the-counter (OTC) hearing aid brand, today announced a partnership with the Washington Commanders for the 2025–2026 NFL season. As a Proud Partner, Audien will engage fans through events and experiential activations, digital advertising, and exclusive discounts, advancing its mission to expand access to hearing care for veterans through Audien Cares, the company’s social impact arm.
Audien will serve as a headlining USO Club sponsor at the November 9 “Salute to Service” Washington Commanders’ home game, where the company will host 1,000 service members who will receive a donated pair of the company’s top-selling, no-prescription hearing aids. Commanders fans will also receive special promotional pricing on Audien products.
"The fact that hearing loss remains such a prevalent and untreated issue among veterans is unacceptable. It's time we put our service members first, removing barriers and delivering affordable, accessible hearing care to the people who deserve it most," said Ishan Patel, Co-Founder of Audien Hearing. “Partnering with the Washington Commanders allows us to use the power of sports and a passionate fan base to spotlight this need, reach veterans and their families, and honor those who've served through meaningful action."
Veterans face a disproportionate burden of hearing challenges. Tinnitus and hearing loss consistently rank as the top two health concerns among military veterans treated at U.S. Department of Veterans Affairs (VA) medical centers, according to the Hearing Health Foundation. The impact extends beyond hearing: a study in the International Journal of Otolaryngology found that 72% of veterans with tinnitus experienced anxiety, 60% had depression, and 58% lived with both, underscoring the need for accessible, stigma-free hearing care for those who served.
“Partnering with Audien, a leader in hearing health innovation, reinforces our team’s commitment to honoring service members, veterans, and their families year-round,” said Jim Rushton, Chief Partnerships Officer. “We are proud to work together to create meaningful experiences for our fans and a continued impact on our military community.”
In addition, to honor Veterans’ Day, Audien is inviting customers to take part in its Buy a Pair, Give a Pair campaign, running November 8-11. With every purchase made on Audienhearing.com, Audien will donate a pair of hearing aids to veterans and active-duty military through the Commanders partnership as well as through partnerships with organizations like the Boot Campaign. The program allows customers to directly share in Audien’s mission of making hearing care more accessible to everyone, especially those who served.
Launched earlier this year, Audien Cares is dedicated to expanding access to hearing health across underserved populations through education, advocacy, and give-back. The initiative includes Audien’s pledge to donate 100,000 pairs of hearing aids to people in need, beginning with veterans. Through ongoing partnerships with veteran organizations and a discount for active-duty and veteran U.S. military members (verified through ID.me), Audien Cares continues to make hearing care more affordable and accessible for those who served.
About Audien Hearing
Audien Hearing is the No. 1-selling OTC hearing aid brand in the world, serving over 1 million online customers and carried by thousands of major retail stores across the US. Founded by three grandsons inspired by their grandparents' hearing struggles, Audien is on a mission to tear down the barriers between people and better health - giving everyone the power to hear clearly, connect deeply, and live freely. With a growing product line, a values-driven team, and a commitment to impact, the company is redefining what hearing health can and should look like. Learn more at audienhearing.com.
About The Washington Commanders
The Washington Commanders, owned by a group led by Managing Partner Josh Harris, were founded in 1932 and are one of the original members of the NFL’s Eastern Division. The team – which plays its home games at Northwest Stadium in Landover, Md. and trains at the BigBear.ai Performance Center at Commanders Park in Ashburn, Va. – has won five World Championship titles, including Super Bowls XVII, XXII, and XXVI. The franchise’s storied history has 22 members of the Pro Football Hall of Fame, including multiple Hall of Fame coaches and some of the game’s most accomplished players. The Commanders organization prides itself on positively impacting the DMV through the powerful platform of football, working with numerous community groups, charities, and veteran-focused causes each year. Through the Washington Commanders Foundation, the organization provides support and services to more than 179,000 individuals annually, with a focus on children’s education, health, and wellness.
